Online reputation management is the deliberate process of influencing public perception of a brand or person.
It involves continuously tracking what is being said about you on the internet.
The primary aim is to promote favorable information and address any damaging comments or criticism.
This often includes responding to customer reviews on various websites.
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A key part is managing search engine listings for associated queries.
Effective ORM helps build credibility and safeguard a positive digital image.
Ultimately, it is an crucial strategy for any modern organization or public figure.