Reputation management is the strategic practice of shaping public perceptions of a brand or person.
It involves actively tracking what is being said about you online.
The primary aim is to highlight positive information and address any negative comments or reviews.
This often includes responding to customer reviews on various websites.
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A vital part is managing search engine results for associated queries.
Effective ORM helps establish credibility and protect a strong digital image.
Ultimately, it is an essential strategy for any contemporary organization or public figure.