Reputation management is the deliberate process of influencing public perceptions of a brand or individual.
It involves actively tracking what is being said about you on the internet.
The primary aim is to promote favorable information and mitigate any negative feedback or reviews.
This frequently includes engaging with online reviews on various websites.
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A vital part is managing search engine results for relevant search terms.
Effective ORM helps build credibility and safeguard a positive brand image.
Ultimately, it is an crucial strategy for any modern organization or professional.