Reputation management is the strategic practice of influencing public perception of a brand or person.
It involves continuously monitoring what is being said about you on the internet.
The goal is to highlight positive content and address any negative feedback or criticism.
This frequently includes engaging with online reviews on different platforms.
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A key component is optimizing search engine results for associated search terms.
Effective ORM helps build credibility and safeguard a strong digital image.
Ultimately, it is an crucial strategy for any contemporary organization or professional.