Online reputation management is the strategic practice of influencing public perception of a brand or person.
It involves actively tracking what is being discussed about you online.
The goal is to promote positive content and mitigate any damaging comments or reviews.
This often includes responding to online reviews on various platforms.
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A vital part is managing search engine results for associated search terms.
Effective ORM helps establish credibility and protect a positive digital image.
Ultimately, it is an crucial practice for any contemporary organization or public figure.