Reputation management is the deliberate process of influencing public perceptions of a brand or person.
It involves continuously tracking what is being discussed about you on the internet.
The primary aim is to promote positive information and mitigate any damaging comments or criticism.
This frequently includes engaging with online reviews on various platforms.
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A vital part is optimizing search engine results for relevant queries.
Effective ORM helps build trust and safeguard a positive digital image.
Ultimately, it is an essential strategy for any contemporary business or professional.