Online reputation management is the strategic practice of influencing public perception of a brand or individual.
It involves actively tracking what is being said about you online.
The goal is to promote favorable information and address any negative feedback or reviews.
This often includes engaging with customer reviews on different websites.
www.futurelearn.com/profiles/22930653
A vital part is managing search engine listings for relevant queries.
Effective ORM helps build trust and protect a positive digital image.
Ultimately, it is an essential practice for any contemporary business or professional.