Online reputation management is the deliberate process of influencing public perceptions of a company or individual.
It involves actively monitoring what is being said about you on the internet.
The goal is to highlight positive information and address any damaging feedback or reviews.
This often includes engaging with customer reviews on various platforms.
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A key part is optimizing search engine results for relevant search terms.
Effective ORM helps build trust and protect a strong brand image.
Ultimately, it is an essential practice for any contemporary business or professional.